The art of the Wik & Kuugu Arts and Crafts Centre is a legitimate and living part of the community, with the intrinsic value of the art created through its deep, complex and inseparable connection to the land and the communities living on that land through clan patterns and family totems. Each of the individuals of the Wik & Kugu community belong to one of five clan groups; Sara, Winchanam, Apalech, Putch and Wanam. Each clan has its own unique living history and understanding of the land as well as interlinked connections with other clans. The art of the community reflects these relationships with carving and fibre art having a long tradition with the Wik and Kugu people of the region. For example, the sculptures from  the Aurukun region are primarily based on totemic animal or plant images.

Wik artists embody the dynamic nature of Indigenous culture, incorporating modern technologies and new influences into their ceremonial sculpting. Aurukun’s isolation has enhanced the development of a style unique to the area. The art is an active part of the community with the work being an important part of traditional ceremonies such as house openings as well as being a way in which elders can pass on knowledge and stories to younger members of the community. The aim of the gallery is to retain traditional techniques and cultural practices while providing the opportunity for local artists to achieve economic benefit through the sale of their work. It is only in the last 10 years that the artists of Aurukun have pursued a commercial market for their work.